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Design Check List for Web Site Development 
Depending on your web site package, you will need to supply the following materials before we can develop your
equine web site.
- If you already have a logo for your farm or company, we will need the best, cleanest and largest copy. Black on white
letterhead is acceptable. If you do not have one, then we will make one for you.
- Include any artwork or photos that might make an attractive design for your site. It can be drawings that you have created.
If these images are scanned, they must be at least 300 dpi high quality scan. These images should not be smaller than 600
pixels. The drawings must be clear or they will not turn out well. We can scan the artwork or drawings for you if needed.
- At least a 200 word description of your farm, operation, history, goals, accomplishments, etc. for an intro for the home page,
as well as, other pages that are designed. Remember that this is your site and only you know your horses and farm better. You
are presenting yourself to the WWW so be descriptive and informative. Please indicate which pages of text belong to certain
areas of the site, for instance, stallion page, about us page, etc. It is usually best to title each page of text. (Some text
may have to be edited for optimization for the search engines.)
- Photos (professional), descriptions, performance and pedigrees on your stallions and any horses that you want included on the
site. Photos and descriptions of stallions performing get if desired. This includes horses for sale, mares, weanlings,
yearlings, and riding horses. Remember that you want to show your horses best qualities. Bad pictures of dirty horses make a
bad website. Send only regular pictures. (Please pay careful attention if you write on the back of your photos. If you push
too hard with a pen when writing, it can ruin the image from indentation.)
We can process negatives into digital media for you but they must be unscratched and not bent. We cannot make good photos from bad
negatives. No slides or photographers proofs, please. Photos can be digitally air brushed or have other effects applied. These
procedures should be discussed during the web site consultation. When sending pedigrees, please make sure that they are clear
copies of the originals so we can easily read them. Faxed copies can be difficult to read.
- Include breeding information, costs, procedures, contract, shipped semen requirements, etc. for a breeding information page.
Include anything that we will need regarding your breeding business.
- (Optional) Include pictures of your facilities with descriptions, mare motel, stallion barn, breeding lab/ station, training
facilities, etc. Depending on pages ordered.
- (Optional) Include pictures, bios, and accomplishments of your family or staff. Depending on pages ordered.
Keep in mind that the entire list may not be needed if you are only having a small equine web site created. If it appears as we
develop your site that you need more pages than we had originally discussed, we will contact you. Over and above the initial pages
discussed there will be additional costs.
We will work closely with you throughout the design and implementation processes to ensure your satisfaction with your web site.
Together we will decide on: layout, content, pictures, logos, colors and all other elements of your site design. You can be as
involved as you want.
We require 50% of the design fee as down payment before we start on your site. The balance is due when the site is ready to go live.
Payment options can be arranged upon request. Once your down payment has been received, your site will be completed in 6-8 weeks
as long as you have sent all the required content needed to complete your site. Our workload varies so completion dates can
sometimes be earlier.
If for some reason you decide to cancel your site development before it is finished, you will be charged for the completed work
at an hourly rate of $45.00 hour. If any domain name registration has been purchased for your site prior to cancellation, you
will be charged a $30.00 fee to cover the registration. All deposits, design fees, design services and web site hosting can be
paid by check or money order at this time. In a few weeks we will accept online payments by credit card using PayPal’s free secure
online payment processing service. At that time, MasterCard, Visa, Discover and American Express will be accepted.
If you have any questions, please ask. If you have design/color ideas you want included let us know. It can be helpful for you
to browse the web and find design features and ideas that appeal to you. If you have ideas on paper you can include them as well.
When sending your photos by mail, please send any photos that are valuable to you by Priority Mail, FedEx or UPS. Regular mail can
get lost with no way to track it. These shipping methods require tracking numbers, which can be located easily. Some photos are
irreplaceable so make sure to send them properly. Once we receive them they are put into your personal folder until your site is
completed. They are then returned to your in the same manner.
Kokopelli Krazy Web Design
Gretchan McCoy
515 Old Nelsonville Rd.
Boston, KY 40107
(502) 833-3076
kokopellikrazy14@yahoo.com
Copyright © 2002-2008, Kokopelli Krazy Web Design, All Rights Reserved.
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